01 / Discovery
Bucklin Bambino
“Chaotic on paper — extraordinary in the glass.”
A field blend’s history becomes a reason to open it with pizza. Wine knowledge, without the lecture.
Read the full email ↗For wine retailers with something worth opening
You’ve got
the wine.
I’ll find the words.
Sales emails with wine knowledge, a little mischief, and a very good reason to buy.
Twenty years writing for neighborhood shops and national flash sales. An experienced hand for your next offer.
One offer to start. A regular rhythm if we’re a fit.
Writing experience: Vintage Berkeley · Sonoma’s Best · Vivino retailer campaigns
Jason LeflerWine person. Writer. Your extra pair of hands.
Writing experience includes
Vintage BerkeleySonoma’s BestVivinoRetailer campaigns via its flash-sale platformExperience at both ends of wine retail
Small lists. National reach.
Words that do their part.
$2K–$5KSales per featured email
From a small mailing list.
$40K–$125KRoutine sales from campaigns I wrote through Vivino
Reaching roughly 50,000–250,000 recipients.
15 / weekEmails produced at peak volume
A pace sustained for multiple years.
Approximate historical campaign sales, not copy-only attribution. Results depend on audience, wine, price, and availability.
Selected writing / three ways in
Make the bottle
mean something.
A piece of history. A producer’s second act. An offer that’s too good to bury in tasting notes.
02 / Value
Elio Grasso
“Just open it, pour it, and walk away like an action hero.”
A family story, a compelling price, and a little comic timing. An offer the reader can picture sharing.
Read the full email ↗03 / Allocation
Occidental Pinot Noir
“The greatest second act in California wine.”
Producer reputation, coastal character, and access come together in a premium Pinot offer.
Read the full email ↗Explore all five emails ↗Original sales copy. Historical prices and availability.
Meet your writer
Serious about wine.
Good company
in the inbox.
Fine-wine shop instincts.
National campaign experience.
National campaign experience.
I’m Jason. I’ve spent twenty years finding the story that makes someone want to open a bottle.
My experience includes Vintage Berkeley, Sonoma’s Best, and campaigns for a variety of retailers through Vivino’s flash-sale platform.
I know when a wine needs context, when an offer needs urgency, and when the best thing you can do is get to the point.
You bring the selection and the voice of your shop. I bring product knowledge, pace, and copy that gives people a reason to care.
Tell me about your shop ↗An easier way to get the next email out
You have a shop
to run.
Let’s take the writing off your list.
Weekly arrivals, special parcels, allocations, or extra capacity for an established program. We’ll agree on the scope, fee, and deadline before work begins.
Send the brief.
The wines, prices, availability, timing, and what makes this offer worth your customers’ attention.
I find the angle.
Subject-line options, preview text, body copy, and a clear buying action—written to fit your audience.
Refine. Approve. Send.
You check the details, we refine the copy, and you send through your existing email platform.
A few practical details
How we’ll work together.
Who is this for?
Independent wine shops and established retail email programs, from weekly offers to national flash sales.
Do you send the campaigns?
The initial service is copywriting. You approve the final copy and send through your existing email platform. We can discuss any additional production work separately.
What’s the turnaround?
Standard turnaround is 72 hours after we agree on the assignment and I receive the complete brief. A 24-hour rush option is available with a rush fee, subject to availability. We confirm the delivery date before work begins.
Which email platforms have you used?
I’ve worked with Klaviyo, Mailchimp, Square, Squarespace, Flodesk, Campaign Monitor, and in-house software. Copy is delivered to fit your existing process; platform setup and campaign sending are separate scopes.
What else can you write?
Product pages, shelf talkers, and wine-club notes. We agree on the brief, scope, and fee for each assignment.
Can I see how you’d approach one of my emails?
Yes. Send one recent wine email for a free review: three subject-line ideas and one specific suggestion to sharpen the offer. It’s a simple way to see how I think before discussing a paid assignment.
What does the pilot cost?
I’ll quote a fixed fee after we agree on the assignment. You’ll know the scope, revision allowance, and deadline before committing.
Start a conversation
What’s the next
wine you need
to sell?
Tell me about your shop and where you could use a hand.
Curious? Send me your last email.
I’ll suggest three subject lines and one way to sharpen the offer. A free first look at how I think.
Ready to write? Start with one offer.
A paid pilot includes one single-wine email, two subject-line options, preview text, body copy, and one consolidated revision. We agree on the fee and timing first.
72-hour standard turnaround from a complete brief. Ask about a 24-hour rush with a rush fee.